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عمومی::
ساخت استراتژی
More people are involved in strategy-making, and more is revealed.
, 2017)-strategists have transformed the process of strategy-making.
To recognize how far strategy-making has changed, it helps to take a longrun view: in the midst of things, it is hard to appreciate changes whose very success renders them commonplace.
At the centre of this book, therefore, will be those strategy professionals- strategy consultants, corporate strategists, and the like-who have developed the practices that routinely guide the strategy-making of many of the world's largest corporations.3 I shall show how consultants at firms like the Boston Consulting Group (BCG) and McKinsey & Co.
My thesis in this book, then, is that since the mid-twentieth century strategy-making has become increasingly open-transparent and inclusive.
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